Why Use YouTube to Make Money With Short Videos

Many YouTube users tend to think of it as a means of exposure and marketing, as opposed to money-making. But there are many new and exciting opportunities to make money on You Tube.

Go Viral

A number of short videos have gone viral and become global phenomena’s, meaning huge sums of money. Of course, it is difficult to predict whether your 20 second video of your toddlers dance moves will make it viral and bring in some cash off the back of it, but it is worth trying, especially if your video promotes your business, skill or hobby.


An increasing number of people are earning money through the advertising revenue generated by their videos as well. Video makers can earn money from advertising via the site’s partner revenue-sharing programme. This scheme is aimed at regular uploaders with big audiences. Basically, this means you share in the revenue generated when people watch. Views and clicks then bring in the money, through relevant advert placements.

These changes allowed for a generation of entrepreneurs on YouTube who have declared big earnings, although many are building this up very slowly. The process takes time and patience to build up an audience and viewers who respect and trust your content enough to visit, view and click-through to adverts.


YouTube can also simply be used to promote what you do. Add a link to your website and showcase your work, talent or product and you can potentially have thousands of viewers learning more about you and your business. Many talented people have been spotted via YouTube. Ensure that you take advantage of such exposure, by adding links to your YouTube channel on your website, blog and social media sites. Together, they make a powerful communication package.

Recording Your YouTube Videos

The best way to record YouTube videos is using a free online hosted application called Screencast-O-Matic. This is an exceptionally simple application to use, you can upload directly to your YouTube account and have the option to store your videos on their servers.

Here’s how…

Go to www.screencast-o-matic.com and register for a free account. To begin with I would just use the free version and then when you start to make money pay $15 for the annual pro version.  The free version will give you –

Max recording time of 15 minutes – this is more than enough recording time

  • Free hosting for 15 videos that you record
  • Record screen and webcam
  • Publish your videos to YouTube at a click of the button

The paid version will let you record HD videos and allow you to access a variety of editing tools. I have the pro version but rarely use the editing tools. Why, because the videos are 4-5 minutes in length and if I make a mistake I simply start again.

On their home page you will see the help section, just click on the button which is located at the top right. This will show you how to use the software to record videos.